Press Release – Anchor Group Launches CareStar Awards 2023



Monday, March 20, 2023
Media Inquiries: Sharon Leid


Anchor Group Launches CARESTAR Awards 2023 to Recognize Home Health Care Workers

New York, NY — The COVID-19 pandemic has exposed the critical importance of the healthcare industry, bringing to the forefront the essential role of home healthcare workers, who often work behind the scenes and receive inadequate recognition. These workers provide essential care to the most vulnerable populations, including the elderly, adults, and children with disabilities, sometimes risking their health and welfare.

Despite being front-line workers, they are often undervalued and receive low wages, with almost half of the direct caregiver workforce living near the poverty line or relying on public assistance programs, according to data from PHI. To honor their contributions and those of other post-acute care workers, the Anchor Group is launching the CARESTAR Awards 2023.

The CARESTAR Awards 2023 is an event in August that will recognize the significant contributions of home care workers in New York. The event aims to raise awareness of the vital role that home health aides play in the healthcare industry and society as a whole. The Anchor Group’s CEO, Kevin Howell, emphasizes, “We can’t minimize home care workers; their contributions are woven into the success of New York.” The 2023 award highlights home healthcare workers’ dedication and hard work, particularly during the COVID-19 pandemic, where they have been essential in caring for the most vulnerable populations.

The Anchor Group has partnered with CABS Health Network, JASACare, Caribbean Times, RDE PROS, and the House of D’Marsh to make the CARESTAR Awards 2023 a success. The press event to launch the awards will occur on Thursday, March 23, 2023, at 10 am at the Brooklyn Public Library – Kings Bay Branch, located at 3650 Nostrand Avenue, Brooklyn, NY 11229.

Ms. Sherly Demosthenes-Atkinson, CEO of CABS Health Network, added, “The pandemic has further highlighted the importance of home healthcare workers in providing critical care and support to vulnerable populations. We must ensure these workers are treated fairly and compensated appropriately for their essential services. The CARESTAR Awards are an excellent opportunity to honor and celebrate their contributions to our communities.”

Svetlana Goykhberg, Registered Nurse and the Executive Director of JASACare stated, “Home healthcare workers are the unsung heroes of the healthcare industry. They provide compassionate and skilled care to patients in the comfort of their homes, often forming close bonds with their patients and families. It is time for us to recognize and appreciate their invaluable contributions to our society.”

The CARESTAR Awards 2023 is a significant step in recognizing the essential role of home healthcare workers. With their critical contributions to society, home healthcare workers deserve the recognition and appreciation that they rightfully deserve. The Anchor Group hopes that this recognition will lead to fair treatment for these workers in the public’s eyes and the agencies they work for. To learn more about the CARESTAR Awards, visit

About Anchor Group:

The Anchor Group is a solutions firm focused on process improvement and workforce optimization. The company supports its clients with strategy and marketing program development and enhancement, digital transformation services, and workforce management software. For more information, visit their website at

Anchor Group