The quality digital market is the holy grail of building a solid brand reputation and adoption. We already established that referrals are basically a structured word-of-mouth tactic, and social media is where word-of-mouth happens. Shares and likes are great referral points for your business on social media.
At Anchor, we apply the FIRM technical approach to leverage our expertise in technology systems and software, audience targeting, and cultural mapping to prioritize our clients’ connections with their target audience and naturally encourage engagement with your content.
With FIRM, we:
- Frame your foundation
- Implement a system that integrates into all areas of your business
- Review and timely revise or refresh the initial approaches
- Monitor and track KPIs to maximize the success of the Marketing Program.
Step 01 - Framing the Foundation
The first stage in our marketing approach is to audit your brand’s current practices to ascertain what works and see where you can improve your processes, services, and procedures for a more targeted impact. The FIRM Strategy is tailored, monitored, adjusted, and implemented to ensure everything you distribute is aligned with your overall values, goals, and needs and that a thoughtful, cohesive message is delivered to your target audience at every point of contact.
WHAT’S WORKING FOR YOU
- Clear, visible branding
- Regular posting
- A variety of posting types
- Good cross-platform adaptation of content
- A large and engaged following
WHAT YOU COULD ENHANCE
- Content (more interaction needed)
- Tone (personal touch needed)
- Sentiment management (Neutral public perception)
- Community (engagement and connection needed)
Through the Communication Plan and Monitoring and Evaluation in the Change Management Process, the high engagement with the client is viewed as an essential vehicle for moving through our FIRM methodology for deploying social media and marketing programs.
Step 02 - Implement
The industry has changed more in the past year than it had in the previous decade!
WE GROW BUSINESSES THROUGH A TRIFECTA OF TECHNOLOGY, DESIGN, AND CREATIVITY
DIGITAL COMPETITIVE ANALYSIS
Every successful digital marketing campaign must be data-driven. With our digital competitive analysis, you’ll get a market analysis of your website and competitors. This provides a clear path to measurably improve your website’s SEO and PPC performance and generate more leads and sales.
WEBSITE DESIGN & DEVELOPMENT SERVICES
Our clients’ websites feed information to Google and other search engines, making it the foundation of your online presence and search visibility. Our website design services lay a solid foundation for building your campaigns upon, meeting Google’s page speed and experience standards, and converting more site visitors into leads.
Step 3 – Review
Continuous improvement is critical to the precision of the recommendations and execution support that we offer to our clients. We are constantly tweaking our model with new information from clients and their markets long before fully deploying the project.
Step 4 – Monitor
We cannot overemphasize the importance of monitoring a marketing program once rolled out. Very critical to note is that organizations that define success and measurement milestones achieve their objectives faster. The Anchor Team ensures that every marketing program has a solid implementation, communication, change management, and defined qualitative and quantitative KPIs.