Anchor Health Exchange helps our clients to unlock and navigate the customer black box. The first step to unlocking your customer black box is gathering insights and knowledge on who your customers are—knowledge is a competitive advantage. Some questions that every business executive should have the right answer for are:
- Who are your customers, and how big is your potential customer base?
- What do your customers purchase from you?
- How frequently do the customers purchase products and services?
- Where do they usually make their purchases?
- How much are they willing to pay?
- What do they consider as a close substitute for your goods and services?
- What do these customers value, and what keeps them buying from your establishment?